Love ‘em or hate ‘em, but some bikes look like rolling billboards to catch media airtime in today’s crowded world of advertising and sponsorships. It’s understandable too, at least in pro cycling, as there’s little advertising space to begin with on the bikes; being in the lead group or in front of the peloton always helps. But on your Saturday morning ride?
If you’re looking for a more understated-looking, but high-performance road bike, Foundry might be just the thing for you. In their words, “Foundry believes that a bike is a tool, a means to an end – not a trophy. It’s about producing purpose built high-performance carbon bicycles that aren’t traveling billboards – they’re understated, they’re cool, they’re anti-pretentious, and they’re meant to be ridden.” These are two of their road bikes: the Riveter and the Thresher. High-end components. And notice the brakes.